Nutrition coaching as easy as possible.

Time to create

6 weeks


Design and Web Development, Mail Design and Newsletter

00 Process

The website is meant to give people guided information about nutrition coaching. It’s a side project from one of the owners of the best CrossFit club in Prague – MeatFactory. The task was complex – building a platform with e-commerce, a personal area with documents, modern surveys, and even built-in chat (that was upgraded to Google Services later).

In this project, I had plenty of freedom to experiment.

01 Style

I wanted this to be clean and funny, simple, and light. I found perfect cartoon illustrations: banana with a dumbbell, avocado with muscles, and so on. This was a starting point, to begin with.

02 Personal Area

The biggest challenge was to create a functional personal area with all features needed. After a successful payment user gets into a personal area. In the picture below you can see the final result. It’s a personal area integrated with GoogleDrive. In the first versions, there were additional tabs with chat and media storage but after test month client asked to use Google services for all files and chat.

03 Newsletter

CrossFit club client database was approximately 5000 people. So the newsletter was an obvious way to let them know about the new project. I recreated the main concept from the web with additional tweaks. People loved it.